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Shopify vs WooCommerce vs a custom store

How Shopify, WooCommerce and a custom Next.js store compare on running costs, flexibility, maintenance and ownership, and which fits which business.

Muhammad AhmadFounder & Software EngineerOctober 5, 20262 min read
Online store products shown on a laptop

Shopify suits stores that want to sell quickly with little maintenance. WooCommerce suits businesses already on WordPress that want full control of their data. A custom Next.js store with its own admin panel suits brands that need a checkout, design or workflow neither platform handles cleanly.

Shopify: fast to launch, simple to run

Shopify is a hosted platform. Security, hosting and updates are handled for you, and the admin is easy to learn. You pay a monthly plan, plus transaction fees if you use a payment provider other than Shopify Payments, plus the cost of any paid apps. Stores slow down when themes get heavy and apps pile up.

  • Best for: most small and growing stores
  • Watch for: app costs, app bloat and limits on checkout changes

WooCommerce: flexible, and yours

WooCommerce is a free plugin that turns WordPress into a store. You own the site and the data, you choose the host, and almost anything can be extended. In return, you are responsible for hosting, updates and security, which is where a care plan earns its keep.

  • Best for: stores already on WordPress, or content-heavy shops
  • Watch for: plugin conflicts, updates and hosting quality

A custom Next.js store: built around you

A custom store is built for your products and your operations. The admin panel shows what your team uses and nothing else, and the storefront can be as fast and distinctive as you want. Spiral Café’s ordering platform is an example: online orders, QR ordering for staff, live order tracking and realtime notifications, all managed from one custom admin.

  • Best for: brands with unusual ordering, pricing or checkout needs
  • Watch for: a larger first build, so plan it carefully
Studio tipWrite down the three things your current store makes hard. If a Shopify app or WooCommerce plugin solves all three well, you probably don’t need a custom build yet.

Moving between platforms

Products and content can usually be moved between platforms. The part people forget is URLs: every product and category page needs a redirect to its new address, or the search rankings you have built disappear. We map and test redirects before switching over.

Related serviceE-commerce DevelopmentNext.js stores with a custom admin, WooCommerce and Shopify.
Muhammad AhmadWritten byMuhammad AhmadFounder & Software Engineer at StackStead Solutions. Building for the web since 2020.Ask a question