Good brand guidelines answer the questions your team asks every week: which logo to use where, which colors and fonts, and how pages and posts should look. Keep them short enough that people read them. Ten clear pages beat a hundred nobody opens.
The pages that matter
- Logo: the main version, the icon, light and dark versions, minimum sizes and clear space
- Color: the palette with each color’s job, and contrast-checked text pairings
- Typography: typefaces, a type scale and how headings and body text are set
- Imagery: the kind of photos and illustrations that fit, with examples
- Voice: how the brand writes, with a few before and after lines
- Templates: social posts, documents and presentations ready to use
What you can skip
Long brand stories, mood boards and rules for every possible case add length without helping anyone make a decision. If a page doesn’t answer a question someone will ask, leave it out.
Studio tipWrite down the mistakes you already see, such as a stretched logo or the wrong blue, and show them on one “don’t” page. It prevents more errors than any rule.
Make it usable on the web
Guidelines are only useful if the website follows them. We turn colors, type and spacing into design tokens and reusable components, so the brand stays consistent as new pages are added, without anyone checking by hand.
Related serviceBrand Identity DesignLogos, color, type and brand guidelines.
Written byMuhammad AhmadFounder & Software Engineer at StackStead Solutions. Building for the web since 2020.Ask a question
